The problems I’ve solved.
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The systems I’ve built.
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The thinking behind them.
Operate

From Headless Complexity to a More Measurable Commerce Experience

A large-scale ecommerce replatform and redesign that moved a fragmented WordPress + Shopify headless environment back toward a Shopify-centered commerce experience — while migrating 1,200+ articles and recipes, rebuilding roughly 60 product experiences, refreshing the brand, and restructuring GA4 and GTM so the business could finally trust its performance data.

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Grow

Building a Smarter Upsell & Post-Purchase Revenue Engine

Rebuilding cart, checkout, and post-purchase merchandising around customer behavior, product relevance, and continuous testing to increase conversion without relying on unnecessary discounting.

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Build

Turning a Manual B2B Sales Process Into a Self-Service Store

How we replaced a PDF-and-sales-call ordering process with a custom Shopify B2B experience that increased sales 20% and gave employees a faster way to request, approve, track, and reorder products.

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Grow

Rebuilding Subscription Growth

How we turned subscription into a full-funnel growth and retention strategy, growing active subscriptions 26% and subscribers 17%.

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